Basically i’ve spent over a decade in various roles within the beer and restaurant industries and one of things that has consistently irritated me is the weird protectionist practices in distribution; specifically the oddly hostile-towards-suppliers legislative stances that are clearly funded by large breweries & their large wholesaler lobbying groups, the draconian Franchise Laws and, locally, the Orwellian Doublespeak of what’s known as the Illinois’ Beer Industry Fair Dealings Act. All that stuff plus the general influence that large breweries have on the middle tier has just always pissed me off and i’ve never really felt the “free market” was actually free. Distribution is not a “one size fits all” scenario, and the fact that once you sign, you’re stuck just never sat right with me…i used to complain about it when i was at beer retail. Then i joined a brewery and actually had to negotiate those contracts, and i complained about it then. Then i went to a restaurant, and complained about it there, too.
The thing is, not every distributor is made for every brewery, business needs and relationships change over time, and while that’s fine, traditionally when you sign with a distributor, you’re basically signing away your ability to go elsewhere should your needs misalign with the distributor’s later on.
Do Right is a direct response to the “one size fits all” distribution status quo. We work with breweries to hammer out fair and equitable contracts that have term limits, rather than this implied “in perpetuity” bullshit that the laws allow for. Any recompense for leaving as part of the contract is decided ahead of time (if any at all) instead of fighting over “fair-market value” later. We don’t want to be brand collectors and have thousands of SKU’s shoehorned in all over the market, and we don’t want to to keep your brand rights either should you wish to go back to a more traditional distribution model. If you want to drop into the market & see how the beer sells and then leave, cool. If you want to sell through Do Right and then you’re bought by a larger brewery and need to align with their distro network, cool. If you decide you just don’t like working with Do Right and want to go somewhere else, cool. It should be your choice: that’s how a free market is supposed to be.
From a logistics standpoint, Do Right has partnered with an established Wine & Spirits wholesaler and utilizes their warehouse & fleet of trucks, and can deliver next-day 5 days a week to the city of Chicago with no case minimums, allowing your customers the flexibility to order as they see fit, and offering you the peace of mind if someone calls for an order, they’ll get it.
It’s basically the distribution company i always wanted to deal with when i was a buyer, and with the flexibility i wanted as a brewer.
As for the name: I just want to Do Right by my suppliers and fellow beer drinkers. Also, Do Right is a great song by Cabaret Voltaire from their album Micro-Phonies, and we suggest you play it loudly.
-Adam Vavrick, Founder